If the Lincoln Aviator looks familiar, that's because it is! You might recognize the Aviator from our 2022 review of its Plug-In Hybrid variant. For the  2025 model year, the American automaker has refreshed this midsize luxury SUV. We're revisiting it to see what's new; the Lincoln Aviator Reserve had an MSRP of $91,197 as tested and was built at the Chicago, IL, plant.