Genesis X Gran Equator Concept Unveiled at NYIAS 2025: Luxury Meets Overlanding
- Alain Kuhn Von Kuhnenfeld
- Apr 16
- 1 min read
Genesis has introduced the X Gran Equator Concept, a luxury overlanding vehicle blending elegance with off-road capability. Inspired by the endurance and grace of Arabian horses, the concept redefines Genesis’ “Athletic Elegance” design philosophy with rugged versatility. Its clean, geometric exterior features a long hood, 24-inch beadlock wheels, and signature Two-Line lighting, while dark wheel arches and auxiliary lamps emphasize its adventure-ready stance.
Inside, the cabin merges analog and digital elements, highlighted by a four-circle display cluster inspired by vintage cameras. Swivelling front seats, modular storage, and a minimalist dashboard prioritize functionality without sacrificing refinement. The split-opening tailgate and integrated roof rails further enhance practicality.
Though not confirmed for production, the X Gran Equator Concept showcases Genesis’ potential in lifestyle-oriented vehicles, balancing sophistication with exploration. It will debut at the 2025 New York International Auto Show and later exhibit at Genesis House in Manhattan.
Genesis continues to expand its lineup with innovative designs, reinforcing its commitment to luxury, performance, and sustainability.
Disclosure: Genesis provided travel and accommodations for our visit to New York City to attend the unveiling of the X Gran Equator Concept and tour Genesis House.
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